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You Cannot Stop the Movement Towards Mobile

88% of searches are still done on desktops. Growth in search, however, is being driven by mobile phones and tablets. 10% of online retail dollars spent in Q3 2012 were on mobile devices, according to the latest e-commerce research from comScore. Mobile search is anticipated to increase to an even more substantial 12-13% during Q4 [...]

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Facebook IPO Update

On February 1, Facebook filed for an initial public offering and expects to begin selling shares this spring. In 2011 Facebook had profits of $1 billion on sales of $3.7 billion. 85% of that revenue came from advertising and the rest from social gaming and other fees. Facebook expects to raise at least 5 billion [...]

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Google’s New Privacy Policy a Big Change Or Just More Transparent?

Starting March 1, 60 of the more than 70 Google privacy policies associated with its various properties (Google search engine, Gmail, Android operating system, You Tube, Google+, etc.) will be combined into one, simpler policy. In a company blog, Alma Whitten, director of privacy, product and engineering, wrote “Our new Privacy Policy makes clear that, [...]

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Google Analytics Won’t Keep You Waiting

Google is also making headlines with the release of “Google Analytics Real-Time.” You’re now able to see how your search marketing campaigns impact your web traffic as it’s happening. Several companies offer real-time web analytics data, but not for free. “Google Analytics Real-Time” is free. For customers who want extra processing power, advanced analysis and [...]

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Officials Have a Few Questions for Google

As government antitrust officials have begun investigating Google, Eric Schmidt, former Google chief executive, is trying to reassure lawmakers on the Senate Judiciary antitrust subcommittee that the internet search company is not illegally abusing its power. The antitrust argument stems from concerns about Google’s domination of and influence on search marketing. Competitors accuse Google of [...]

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There Are Customers Waiting for You on Social Media!

When Facebook makes any change to its interface, you can expect plenty of complaints from Facebook users. And that’s just what happened a few weeks ago when Facebook introduced:1. Subscribe Button that gives you a way to follow the content others are posting without actually becoming Facebook friends with them (similar to following somebody on [...]

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